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The
Malaysian International Gourmet Festival (MIGF),
organised and presented by AsiaReach Events Sdn Bhd, has won the
prestigious PATA (Pacific Asia Travel Association) Gold Award
for the best Marketing Campaign - Industry category.
In a congratulatory message to Dato' Steve Day, the organising
chairman of MIGF, PATA president and CEO, Mr Peter de Jong,
described the winning event as “maintaining the standards of
excellence for which the Gold Awards have come to represent”. He
said that the achievement was all the more impressive
considering that the 2007 PATA Gold Awards attracted a record
339 entries from 132 organisations.
AsiaReach Events, a member of Dato' Steve Day's Vision Four
Media Group, founded the KL International Gourmet Festival in
2001. The idea was to stimulate the country's nascent fine
dining scene with the aim of increasing revenues for
participating restaurants, raising standards in the country's
F&B industry, recognising excellence and raising awareness for
the country as a leading destination for international food
tourism.
Held annually ever since, the festival is now firmly established
as Malaysia's premier fine dining event. The event brings
together Malaysia's top restaurants in a collective marketing
effort. For a full month participating restaurants serve special
festival menus offered to diners at special festival prices
together with a host of special festival offers from both the
restaurants themselves and from festival sponsorship partners.
In 2006 the Festival expanded to include restaurants from
outside KL, for the first time-a move that was enthusiastically
welcomed by the country's F&B industry. In addition to dining
establishments from KL, restaurants from Putrajaya, Malacca,
Genting and Langkawi also participated.
The title sponsor for MIGF2006 was Visa with other festival
partners including Tourism Malaysia, Daimler Chrysler Malaysia,
Fujifilm, Eurocopter and Carlsberg. Media partners included
Astro, Vision Four, The Star, Lite FM, Moon FX, Vision KL and
Seni Jaya.
The prestigious PATA Gold Award could not have come at a better
time as AsiaReach Events prepares for MIGF 2007 which runs for
the whole month of November and which has been listed by Tourism
Malaysia as one of the top 50 events for Visit Malaysia Year
2007. This year a record 30 fine dining restaurants will be
participating, more than even 2006.
PATA is one of the hospitality and tourism industry's most well
regarded international organisations and the Gold awards are
keenly contested for. Malaysia won four Gold Awards altogether
with AsiaReach Events standing alongside triple winner, Tourism
Malaysia, who won awards for their broadcast and print campaigns
as well as their website. The awards ceremony will take place in
Bali, Indonesia on 28 September.
For more information, contact:
Media Relations:
Reuben David,
Business Development Manager
603-2282 8028 ext 119
Email:
reubendavid@asiareach.com.my
Website:
www.migf.com
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KL International Trade Forum 2007
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Gormand World Media Award 2005
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